SportBusiness.com

Williams extend Oris sponsorship deal

Formula One team AT&T Williams and Swiss watch makers Oris extended their sponsorship agreement for another three years until 2010.

Oris has been associated with the team since 2003, and its branding is carried on the car, pit wall canopy as well as on much of Williams' merchandise.

Team Principal Frank Williams commented: “I am always delighted when long-standing partners agree to renew their relationship with the team as it is the greatest validation of what we do.

"In a split-second business, having a watchmaker of Oris’ stature and pedigree with us through to 2010 is a great vote of confidence.”