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ESPN STAR Sports signs mobile rights deal

Asian broadcaster ESPN STAR Sports has acquired the mobile rights for India's ongoing tour to Australia from Cricket Australia.

The package will feature four test matches, 15 ODI's and a Twenty20 International. Under the deal, mobileESPN and STAR Sports Mobile will provide video clips, wallpapers and animations as mobile downloads.

Executive Vice President of ESPN Software, Sanjay Kailash, said: “India’s young generation has taken to the Mobile space as a key medium to deliver & experience quality sporting content. The response to mobileESPN and STAR Sports Mobile has been very positive and we expect a lot of user activity during the India tour of Australia”.