SportBusiness.com

Prisa bids for control of Sogecable

Spain’s biggest media company Prisa deposited a $3 billion guarantee with Madrid's stock market regulator underwriting a bid to increase its share in Sogecable, Spain's biggest pay-TV operator, by 50 per cent.

Spanish law forced Prisa to bid for the remaining shares in Sogecable that it does not already own, after it agreed a deal to buy the 2.9 per cent stake in Sogecable held by Eventos. This deal took Prisa's share in Sogecable to just over 50 per cent, obliging it to tender for the remainder of the shares.

Analysts said that Sogecable was expected to remain listed. “Some shareholders may take up Prisa’s offer but we’re not expecting Sogecable to go private”.