The IOC said it selected CCTV.com because it could work closely with its television arm, which had already acquired the TV rights for the event as a member of the Asian Broadcasting Union.
Richard Carrion, an executive board member and member of the IOC's TV rights and new media commission, said the move would "break new boundaries in terms of digital Olympic broadcast."
"It was important for the IOC to make sure that all potential partners understood the value of the rights and demonstrated that they would fully exploit these rights in mainland China, whilst also providing satisfactory guarantees of anti-piracy and security measures” he said.
