The service, which is targeted to launch for the 2008 season, will serve fans unable to attend a game and wanting to sell their tickets as well as fans looking to buy or upgrade their seats.
“The ticketing marketplace continues to evolve and sports fans demand more creative opportunities to experience our games,” said Eric Grubman, the NFL's Executive Vice President and President of NFL Ventures. “We will now be able to meet their expectations with our safe, consistent, and guaranteed service.”
Through the multi-year agreement, Ticketmaster will operate the official league-wide exchange that will be accessible from both the Ticketmaster website, Ticketmaster.com, and the NFL website, NFL.com.
Ticketmaster already provides primary ticket services, including advance and onsite single game ticket sales, season ticketing and group ticketing for 31 NFL teams. In addition, TicketExchange, Ticketmaster's fan resale ticketing platform, is currently used by 18 NFL teams.
