Heidenreich joins Sportfive in Hamburg from his current position as Managing Director of Sportfive Asia. He has a long history within Sportfive, having joined in 1994, including stints as Managing Director in Poland and Asia. He then founded his own company ISM in Australia in 2000 and returned to Sportfive in 2006.
“Lars Heidenreich has tremendous experience in the TV rights business. His appointment will add considerable strength to our successful team of TV rights specialists and will enable us to retain our position as the clear leader in the European marketplace”, said Richard Worth, CEO of the Sportfive Group.
In the short term Lars Heidenreich will retain overall responsibility for the Sportfive business in Asia.
