The Initiative aims to guarantee long term partnerships, sustainable and autonomous National Governing Bodies and, as a result, a strong sporting legacy in the UK.
Ten partnerships have already been announced and five further NGBs and FTSE companies have now formally agreed to form partnerships. They are: archery - Standard Life Investments; ice skating – Experian; modern pentathlon – Marks & Spencer; sailing - Accenture and taekwondo - O2
The Grand National Archery Society (GNAS) has entered into a partnership with Standard Life Investments, which will start by supporting GNAS as it develops its administration effectively and efficiently as the sport grows.
The National Ice Skating Association (NISA) has entered into a partnership with Experian to cover a range of projects over time, particularly in the areas of organisational development and marketing.
The Modern Pentathlon Association of Great Britain (MPAGB) has established a partnership with Marks and Spencer, which is developing strongly. A number of areas are being addressed, including long-term business planning and branding advice.
The Royal Yachting Association (RYA) has chosen to build on their existing sponsorship arrangement with Accenture, to develop a partnership whose initial focus will be a strategy consulting project to help the RYA to define its long-term future.
The British Taekwondo Control Board (BTCB) has partnered with O2 and the initial focus of work together will be around taekwondo’s marketing and communications plan.
Astra Zeneca is also supporting the FTSE-BOA Initiative via the secondment of Bev Salt, a Vice President with extensive general management and commercial experience, to lead the initiative for the BOA.
The ten partnerships which have already been announced are: Corus - triathlon; Skandia - biathlon; British Gas - hockey; Land Securities - volleyball; GlaxoSmithKline - boxing; British Airways - snowsportGB; SAB Miller - fencing; Wolseley - gymnastics; Home Retail Group – badminton, as well as Group 4 Securicor - judo.
