Fast Track was instrumental in assisting and securing the sponsorship deal that will see HSBC become the Principal Partner to the British & Irish Lions tour to South Africa in 2009.
The agency will now be tasked with the delivery of HSBC’s complete involvement with the Lions tour to the newly crowned World Champions, with particular focus on development of grass roots, delivery of PR and media services, internal awareness and external communications.
HSBC Holdings plc Head of Sponsorship, Giles Morgan, said: “Fast Track’s expertise within the rugby market is second to none, as proven by their work on behalf of major domestic and international sponsors of rugby. We are hugely excited by our association with the prestigious British & Irish Lions and we look forward to working with Fast Track to ensure the next two years are a huge success.”
