SportBusiness.com

Swatch sponsors Freecaster's snowboard and freeski channels

Swiss watch maker Swatch agreed a sponsorship deal with Freecaster.tv, the extreme sports online video portal.

The Swatch sponsored Freecaster snowboard and freeski channels will to further cover the most dynamic winter sports with the highest quality video, including live coverage of the 15th edition of Nokia Air & Style, the world's premier big air snowboard event.

The move follows Swatch’s recent three year partnership with the TTR World Snowboard Tour.

‘Swatch has always been looking for exciting cooperations in the field of extreme sports. Enhancing our partnership with the TTR World Snowboard Tour as well as our engagement in freeride events like the Swatch O’Neill Big Mountain Pro via Freecaster.tv just feels right and enables us to communicate our products and values to a huge action sports community all over the world”, says Peter Mager, Head of PR & Events of Swatch International.