Massey, whose additional responsibilities are effective immediately, retains his role directing Octagon's sponsorship consulting and activation services for the UK market.
"During his 18 months with Octagon, Nick and his team have enhanced Octagon’s reputation for authentic and insightful strategic consulting and reinforced our commitment to flawless execution on behalf of leadership brands in many market segments" said Rick Dudley, President of Octagon.
In the UK, Octagon's clients include Vodafone, MasterCard, NatWest, iShares, Tesco, Carlsberg and Baileys.
"Nick has created a regional centre of excellence in London, from which he will manage our marketing business in Europe and the Middle East" continued Dudley. Areas of responsibility include sponsorship evaluation, negotiation and programme development, in addition to working with clients to leverage their sport, music and entertainment sponsorships through targeted activation programmes. "Nick’s appointment further bolsters our strategy to enhance our growth potential in Europe and the Middle East, where Octagon is well represented in Spain, Turkey and other markets" said Dudley.
"Fundamental and well-documented changes in the way that brands communicate with their consumers are pushing sport, music and entertainment to the top of many marketers' agendas. It is an exhilarating time" said Massey. "From my brand days, I recognise the primacy of added value. Therefore now, on the agency-side, my focus is on ensuring Octagon adds value at every opportunity. I believe few agencies can match Octagon when it comes to helping brand owners build relationships with their consumers through the lens of sport, music and entertainment" added Massey.
"We are seeing tremendous growth in our marketing consultancy business across the world and assigning these additional responsibilities to Nick illustrates our desire to maintain this momentum" said Dudley. "As clients look to Octagon for these services in more and more markets, we must ensure our proposition is second-to-none everywhere these clients need us."
