The deal covers two event cycles – the 2010 FIFA World Cup in South Africa and the 2014 edition in Brazil – and each cycle includes the FIFA Confederation Cup tournament. Satyam is one of four FIFA World Cup sponsors announced for the 2010 event and is the sponsor in the IT services category.
“Our sponsorship recognises the sport’s universal appeal and its tradition of skill, speed, competitiveness and teamwork – attributes that reflect Satyam’s own qualities.” said B. Ramalinga Raju, chairman and founder of Satyam. “Over the last two decades Satyam has become an established global company and this sponsorship will serve to further increase Satyam’s global expansion and accelerate its growth,” he added.
“This sponsorship represents a long-term, strategic investment by Satyam in its brand and significantly strengthens Satyam’s ability to reach markets across the globe and demonstrate our leading-edge technologies and practices,” said Hari Thalapalli, head of global marketing and communications for Satyam.
As the Official IT Services Provider to the 2010 and 2014 FIFA World Cups, Satyam will play a crucial role in developing the core IT event management system for FIFA and its Service Partner for IT, Accommodation and Hospitality - MATCH AG, as well as Local Organising Committees during the next seven years.
