The sponsorship builds on Audi's global commitment to skiing, as the title sponsor of the Audi FIS Alpine World Cup. Audi of America will supply vehicles to the US Ski Team in the United States and Europe across all its teams including alpine, cross-country, freestyle, nordic combined and ski jumping.
In addition to the Team sponsorship, Audi will also be the title sponsor of the women's Audi Aspen Winternational FIS World Cup which takes place in Aspen, Colorado from December 7 – 9.
As part of the partnership, Audi will showcase vehicles and provide on- site signage as well as host various audience participation projects at each event to entertain crowds and garner attention for the Audi brand.
"The US Ski Team is a globally recognised symbol of peak-performance and precision," said Scott Keogh, chief marketing officer, Audi of America. "Audi's enduring commitment to producing world-renowned, extraordinarily capable, luxury cars makes this relationship a perfect fit. Audi is proud to be helping the US Ski Team achieve its goal of being the best in the world through Vancouver and beyond."
