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Comcast issues warning to NFL Network

US cable operator Comcast has issued a ‘cease-and-desist’ letter to the NFL Network demanding that it stops inciting Comcast subscribers to switch providers.

The NFL has been running a campaign against Comcast due to the cable operator's insistence on keeping NFL Network on its premium-sports tier.

But David Cohen, Executive VP, Comcast Corporation says that the current arrangement is fair. "Comcast offers the NFL Network to all of its interested customers today and they can watch every NFL game the league makes available on cable television,” said Cohen.

“The fact is that the vast majority of our customers have elected not to receive NFL Network. Under our agreement with the NFL, which the league negotiated and signed, we offer the NFL Network as part of our Sports Entertainment Package."

Cohen continued, “This is the best and fairest way to provide the NFL's expensive programming to customers, because viewers who want to watch the channel will be able to see it, while others who prefer not to receive it will not be forced to pay.”