The website, www.premiergoals.com, incorporates exclusive editorial and video content found at the clubs’ official websites along with mobile services geared towards fans in China.
The site will be the biggest Chinese-language portal for English clubs. Through a strategic partnership the website is produced and marketed by Sohu.com and can also be accessed through Sohu.com’s Sports Channels. http://sports.sohu.com
Sven-Göran Eriksson, Manager of Manchester City Football Club said: “Delivery of the wealth of official content in Chinese language will allow MCFC fans in China to enjoy a wide range of terrific content from the heart of City of Manchester Stadium, bringing them closer to the team they love and immersing them in the terrific sense of history that surrounds MCFC.”
Henrik Barck, Co-Founder & CEO of PremierGoals Ltd said, “PremierGoals is proud of bringing the excitement and insights in the international football to the enthusiastic Chinese fans, through working with Sohu.com.”
SOHU.com Co-President & CFO Carol Yu said, “Utilising its strength and experience in website management and deep understanding of football as a sport, Sohu is committed to providing full-dimensional services to fans who love English and international football. Sohu Sports will build a bridge between the English football clubs and their fans in China and deliver the excitement of English football to the Chinese-speaking fans in China and around the world.”
