Under the contract Service Graphics will supply graphics and signage to enhance the Wembley experience for visitors and TV viewers. In addition to the production of general stadium signage, graphics will be produced for all England international games and FA related football matches (including The FA Cup and The FA Community Shield), concerts and the stadium’s conferencing and banqueting operation.
As part of its initial work for Wembley Stadium, Service Graphics carried out an audit of areas within the stadium that could be dressed, identifying over 4,000 potential opportunities for sponsors. Once each sponsorship area has been validated, this will allow the client to extensively tailor different sponsorship packages to individual sponsors’ needs.
“The work at Wembley Stadium provides us with a fantastic platform to show the sports industry and the stadium’s various event owners how we can offer added value services and make a difference for all parties involved.” said Ben Moss, director, Service Graphics.
Service Graphics will manage the entire fulfilment process, including the printing, production and installation of graphics for each event, producing applications such as pitch side graphics, hanging banners and light box displays. In addition it will handle specialist print materials produced for best representation on television, and giant media production for the exterior of the stadium.
