The deal covers Russia, the Ukraine, Poland, Hungary, Romania, Czech Republic, Slovakia and the Balkan States for a four season term from 2008-9 through to 2011-12. AMI agreed the deal with the Football Association.
AMI's Rob Pickles said: “We're very pleased to of won these rights which compliment our existing Premier League, Football League, and Formula One rights and further consolidate our leading position in the region, and look forward to working with the FA over the next four and a half years.”
