The deal is the first partnership YouTube has formed in the sport of mixed martial arts, and follows the path of similar partnerships with the NBA, NHL, CBS and EA Sports among others.
“We are very excited to be able to add YouTube and Google Ads as our partners,” said IFL co-founder and CEO Gareb Shamus. “Compelling content is key to success, and this partnership gives us the opportunity to expose our athletes, coaches and events to a much larger audience than ever before with compelling content we know this demo loves to view.”
The partnership will provide IFL content to thousands of websites around the globe that use Google AdSense and YouTube players. The partnership will also include working with Google and YouTube in a revenue sharing model that would allow the IFL to generate income from advertisements shown in conjunction with its videos. The videos will be available on YouTube as well as other Google AdSense partner sites that cover the sport.
