The rally, put together by triple Dakar champion, René Metge, will kick off in Saint Petersburg on June 12, 2008 and finish in Beijing, at the Great Wall of China, on June 28.
The rally will take in tracks across wild, stunning scenery and encounters with the differing cultures of Russia, Kazakhstan and China, three countries in full economic expansion.
To enable everyone to participate at their own level and in accordance with their passion, vehicle capacity and budget, several categories have been set up: the competition raid, which will include a relay option, the regular raid and the discovery raid - a first-time for this type of event.
Sportfive will handle the audiovisual production and marketing of the event, working to find and engage sponsors. IEC in Sports will handle the sale of the audiovisual rights.
The two companies, subsidiaries of Lagardère Sports, expect to attract a wide portfolio of competitors as well as constructors and partners for the rally.
