Chris Protheroe, Managing Director of CPS, says “we are delighted to be continuing our work with the RFU. The fact they have re-appointed us almost a year early is a tremendous honour and speaks volumes about the great relationship we have.”
During this time, CPS has worked in close partnership with the RFU to deliver a diverse licensing programme across many categories, including a boyswear license with Marks and Spencer, who are the Official Tailor for the England Team.
The RFU were keen to renew their contract with CPS according to Paul Vaughan, Business Operations Director for the RFU. “CPS are experts at leveraging commercial partnerships to the benefit of the brand and the consumers. They also know the England Rugby brand better than anyone else out there and we feel confident that they help to confirm the RFU as world leaders in every aspect of the game.”
