Diageo is reported to be in talks with the organisers of the London 2012 Olympic Games to become a tier-one domestic partner.
According to UK media reports the company, which owns amongst other brands Smirnoff and Guinness has entered negotiations with the London 2012 commercial team
Diageo would become the fourth Tier One Partner for London 2012 after Lloyds TSB (Banking and Insurance Partner), EDF Energy (Utilities Services Partner) and adidas (Official Sportswear Partner).
The London 2012 Organising Committee is also in discussions with a number of other leading companies that have expressed strong interest.
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