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The Football League agrees deal with BSkyB and BBC

The English Football League secured new three-year deal, from 2009-10 to 2011-12, with Sky Sports and BBC Sport worth £264 million.

The new agreements will see Sky Sports continue coverage of Coca-Cola Football League, Carling Cup and Johnstone’s Paint Trophy matches. And for the first time in recent memory, live Coca-Cola Championship and Carling Cup matches – including the Carling Cup Final – will be shown on the BBC.

The new agreements, which represent a 135 per cent increase on The League’s existing broadcasting arrangements, are worth £88 million per season to Football League clubs and encompass terrestrial and pay television, broadband internet, video-on-demand and mobile services.

Under the new agreement Sky Sports will broadcast:
65 matches from the Coca-Cola Football League, exclusively live.
The Coca-Cola Football League Play-Offs – including all three Finals - exclusively live.
Exclusive live matches from Rounds 1 to 5 of the Carling Cup – two matches per round – and two legs of the Carling Cup semi-finals exclusively live, plus live coverage of the Carling Cup Final.
Live matches from the Johnstone’s Paint Trophy.
Highlights and clips of the Coca-Cola Football League, Carling Cup & Johnstone’s Paint Trophy.

BBC Sport will broadcast:
10 matches from the Coca-Cola Championship, exclusively live.
Two legs of the Carling Cup semi-finals exclusively live, plus live coverage of the Carling Cup Final.
Highlights and clips of the Coca-Cola Football League and the Carling Cup.

Football League Chairman Lord Mawhinney said: “We are delighted to be continuing our strong partnership with Sky Sports and are excited by the prospect of working closely with the BBC. I am grateful to them both for their recognition of the value that The Football League brings to the football marketplace.

“Over the last few years The League’s standing has been enhanced, both commercially and competitively, as we have delivered real football for real fans. This deal recognises that fact.

“£88 million a year coupled with unparalleled coverage on Sky and the BBC will provide a fantastic boost to Football League clubs and their supporters.”