Pitch has been appointed to raise awareness in the Grand Stand Debenture scheme which guarantees a seat for every Test Match and One-Day International held at Lord’s from 2008-15.
Pitch will raise awareness all sections of the UK media, and drive the final phase of sales, the company said. A series of media campaigns will be executed targeting the corporate market and cricket fans, both in England and overseas.
Pitch has been appointed because of relevant PR experience promoting sales of Club Wembley tickets and follows the agency’s recent appointment by Chelsea FC to work on trade and consumer PR for the club’s non-football business, the company said.
