SportBusiness.com

Generate Sponsorship and Cubeworks launch evaluation tool

Generate Sponsorship and Cubeworks have launched ‘Sponsorworks’, a new online system to manage the distribution and evaluation of a company’s hospitality and ticket allocation across multiple sponsorship activities.

The companies say Sponsorworks provides a one-stop portal for corporate hospitality across the entire business with the capability to control the whole process including ticket distribution, event communication, guest management and menu selection. Users include Diageo who manage the distribution of thousands of tickets every year via the Sponsorworks system.

Andy Muggleton, Managing Partner at Generate Sponsorship Ltd said: “A major challenge facing companies in recent years has been to understand the business impact of their corporate hospitality activities. Sponsorworks delivers a solution for companies to manage the distribution of tickets and evaluate their corporate hospitality spend."