The event attracted 60,000 visitors, 23 per cent of which were first time visitors, the research said. Around 82 per cent of the visitors were male with 74 per cent under 50 and 20 per cent under 35.
Adrian Earnshaw, Minister for Tourism and Leisure said: “I am delighted with what has been achieved in 2007 and look forward to seeing more new teams, high profile riders lining up in 2008. The TT is very much on the up and we are working with our partners and the motorcycle industry to successfully launch the event into its second century in June.”
In an effort to attract younger race fans, the Department of Tourism and Leisure has begun an advertising campaign featuring the ‘TT Young Guns’, including up and coming Isle of Man rider Conor Cummins.
