SportBusiness.com

Gloves are on for Nike and NFL

Nike has expanded its current footwear and promotional rights agreement with the NFL to include branded gloves on-field and at retail and grassroots programming.

While the NFL signed a 10-year exclusive licensing deal with Reebok in 2002, which supplies all NFL franchises with their playing kit, the new deal will see Nike gloves displaying the Swoosh logo on-field for the first time in more than six years.

Nike currently has endorsement agreements with more than 70 percent of the active players in the NFL providing these players with performance footwear and gloves.

The new gloves deal will begin in week eight of the 2007 NFL season.