Pitch has been engaged with the aim of promoting key areas of Chelsea FC’s non-football business. It will be handling announcements of the club’s image rights deals, raising the profile of the events and hospitality divisions of Chelsea, as well as running consumer campaigns for the Stamford Bridge stadium tours and ‘True Blue’ membership scheme.
The agency will also oversee the launch next month of ‘Chelsea +’, Chelsea’s new broadband internet offering.
Simon Greenberg, Communications and Public Affairs Director at Chelsea, said: “The appointment of Pitch demonstrates our intent to build our non-matchday business beyond its already strong position. Pitch has developed an impressive reputation in the industry and demonstrated a good understanding of our business. The agency will provide some valuable additional resource to our marketing efforts for Chelsea’s commercial interests outside of our core football business.”
