Thomas was formerly a partner at sports marketing company Spring Worldwide. He has also been Chief Executive at Planet Sport, which provides outsourced sports education to primary and nursery schools and founded Activate UK, which pioneered the concept of corporate involvement in grass roots sport in the UK.
Sport England champions community sport and is aiming to get two million people doing more sport by the time of the London 2012 Olympic and Paralympic Games. To help achieve this, the organisation will be working even more with the private sector and other Government departments, and has created a Commercial Department to build on the strong corporate interest in community sport.
Godfrey said: “I am delighted to be joining Sport England at such an exciting time for sport in this country. I am looking forward to building strong links with the private sector and demonstrating to other Government departments that sport is an effective tool of engagement and can deliver against the Every Child Matters framework for people of all ages.”
