The Co-operative will also be a full partner of England Netball’s international test series.
The new season of The Co-operative Netball Superleague will be televised by pay-broadcaster BSkyB, in an agreement which runs through until the competition’s Grand Final in April 2008.
“The Netball Superleague represents an ideal opportunity for us to interact with our core customers – women – and extends our involvement with elite sport, which has been so successful during the Rugby League season,” says Liz Matkin, Sponsorship Manager for The Co-operative.
Karen Rothery, England Netball’s Commercial Director, said: “In addition to the awareness and education-building activity which this partnership will generate for both England Netball and The Co-operative, we believe that it is a clear opportunity to communicate The Co-operative’s teamworking policy. Netball is the ultimate team sport, involving, as it does, all the members of the team on court, and this is an ethos which the Society is associated with, right across its business.”
The Netball Superleague was established in 2005 as a vehicle to encourage improved playing and officiating standards across the country, which would enable England to compete more effectively in international competition. It features eight regionally-based franchise teams from across England and Wales.
