In China, the China Games will air nationwide on CCTV5 while the Shanghai Media Group (SMG) and Guangdong TV (GDTV) will air each of the games locally in Shanghai and the Guangdong province, respectively. In the US the games will air on NBA TV and ESPN2.
NBA.com/china will provide comprehensive coverage of the China Games including live streaming of all three games through the league’s partnership with Sohu.com.
"The China Games is the most comprehensive event the NBA has ever staged in China and the fan interest throughout China and around the world has been tremendous,” said Heidi Ueberroth, NBA President of Global Marketing Partnerships and International Business Operations. “Between complete coverage from our global network of television partners and new digital initiatives we hope to offer as many fans as possible the chance to enjoy the NBA China Games 2007.”
Last season the NBA added 24 TV partners in China and currently has relationships with 51 TV stations that provided NBA programming to 34 million viewers per week and more than 1.2 billion viewers for the 2006-07 season. With 300 million people playing basketball in China, approximately 80 per cent of males 15-24 in the top 11 cities of China considering themselves NBA fans and 20 per cent of traffic to NBA.com coming from China, basketball is rapidly growing in popularity.
