The AEGON brand name will appear on the Amsterdam-based club's famous red-and-white game shirts.
Under the agreement, Ajax will receive between Euro 10 million and Euro 12 million each season from AEGON, depending on the team's performance.
The sponsorship deal, which will be finalised in the coming weeks, is initially expected to run for at least seven years.
“Just like AEGON, Ajax has strong roots in the Netherlands but is recognised around the world,” said AEGON board member Johan van der Werf.
The new partnership with Ajax will act as a complement to the Group's existing sponsorship of the Dutch national skating federation, the company said.
