The new group will offers clients access to the Knowledge Networks’ ROI model, as well as Marshall's experience in sponsorship strategy and activation, the company said.
Marshall was a co-founder of SRi (Sponsorship Research International) in 1993 and later senior VP of SRi's then-parent ISL Worldwide. Most recently, Marshall worked as VP and group account director at Knowledge Networks,.
”I've spent nearly 20 years in this business searching for better ways to hold the millions of dollars spent on sponsorships truly measureable and accountable," said Marshall, senior VP, rEvolution.
“The development of the Knowledge Networks Model has eliminated the familiar refrain of 'we can't measure that' when the CEO asks how much extra product the company is selling through a particular sponsorship."
Earlier this year, rEvolution announced a strategic partnership with Knowledge Networks and, later, another joint venture with Alphacution, a software solutions company, to help deliver its consulting services.
