According to tvweek.com, NBC expects post-game sponsorship talks to begin in earnest in the next few weeks.
“We held that [the post-game sponsorship] back,” said Seth Winter, senior VP of sales and marketing for NBC Universal Sports & Olympics. “We value those types of franchises so highly. We look for an appropriate commitment for that. Additionally, we want to protect the integrity of those other sponsors.”
Toyota is the sponsor of the half-time show during Sunday night’s football match-ups, while General Motors and Sprint are sponsors during pre-game time.
The post-game show has been averaging a 6.2 household rating, which would rank it just behind ‘ER’ among prime-time shows, said tvweek.com.
