BBC Sport extends Masters contract

Tue, 16/10/2007 - 09:54

Media | United Kingdom | Golf | TV Rights

The 21-year relationship between BBC Sport and The Masters will continue for another three year after the public broadcaster inked a new deal with Augusta National Golf Club up to and including 2010.

The agreement includes live television, radio and additional online rights.

"The deal guarantees free-to-air coverage of a truly great tournament to the UK public," said BBC director of sport Roger Mosey, who added that the ‘three years’ is significant.

“It’s the first time we’ve had this length of contract with our transatlantic friends in Augusta, because they’ve tended to arrange their broadcasting deals one year at a time,"Mosey said. "That’s been the general pattern since we started our live broadcasts more than 20 years ago."

According to the BBC, a total of 10.2 million people (18 per cent of the UK population) tuned in to the TV coverage in 2007 - with a further 300,000 viewing online and more still on radio.

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