The IOC selected Nine Network and Foxtel on their capacity to reach the broadest possible audience on a variety of broadcast platforms and 'their commitment to promoting the Olympic Games and the values of the Olympic Movement.'
“Our aim is to ensure that as many people as possible are able to enjoy the Olympic Games across the world and we look forward to working closely with both Nine Network and Foxtel to make this possible in Australia IOC,” said IOC president Jacques Rogge.
Nine Network Australia CEO-elect David Gyngell, added, “We believe the London Olympic Games will be a great event - London is a solid cultural fit with our viewing audiences and it is likely to achieve strong ratings, particularly with the historical links in sporting and cultural terms between Australia and the United Kingdom."
The IOC’s current broadcast partner through to Beijing 2008 is Seven Network.
