Under current FIFA guidelines, the tournament is scheduled to rotate between each of the world's major footballing continents. But with only Brazil submitting a formal bid to stage the 2014 World Cup, which has been earmarked for South America, Blatter has reappraised the policy.
"I am advocating we open the market," Blatter told the BBC’s ‘Football Focus’. "We are not in a very comfortable situation in South America. We only have one bidder. It is better to have three or four associations trying to get the number one competition of the world."
Blatter feels that Europe should be free to challenge for the 2018 tournament, opening the way for England to bid again after its failed attempt in 2006.
