The agreements covers 16 territories – spanning across the majority of countries in the Asia-Pacific region, including China, Hong Kong, Japan, South Korea, Singapore, Taiwan, Macau, Brunei, Indonesia, Malaysia, Bhutan, Laos, Cambodia, Myanmar, Thailand and Vietnam.
Companies that have signed major deals with MP & Silva and Dentsu include Japanese pay-TV operator, SKY PerfecTV!, China terrestrial network, CCTV, Korea-based MBC ESPN, Chinese pay-TV, Eurosoccer TV, and Indonesian free-to-air broadcaster, TRANS TV.
The inked deals will also see Serie A matches being distributed across multiple platforms and formats – especially in the key markets in the region, such as China (free-to-air terrestrial, pay-TV satellite and cable, ADSL PC, and mobile), and Japan (free-to-air terrestrial, pay-TV cable and satellite, and ADSL PC). In Hong Kong, consumers will be provided with two different pay-TV platforms via Hong Kong’s leading operators, PCCW’s NOW TV (IPTV), and i-CABLE (satellite and cable).
“Serie A is one of world’s top football leagues and the number of concluded deals underlines its growing popularity in Asia,” said Andrea Radrizzani, CEO, MP & Silva. “The Asia-Pacific region is a key market for us, and we are planning to reach out to more viewers through a multiple platform distribution strategy.”
In addition, the agencies have signed a deal with Taiwanese broadcaster, Chinese Satellite Network, which will see Serie A matches being broadcasted in the country for the first time.
