Eurosport has created the new role of Managing Director to head the group's operations in the UK. Crane will be responsible for harnessing Eurosport's strengths to take the group to the next level in its development. Building on the successes of the Eurosport UK sales team, Crane will work with senior UK management to strengthen the sales offering.
Crane has a sales, marketing, sports sponsorship, and internet background. He joins Eurosport from Tickets.com where he was Managing Director of EMEA for the Major League Baseball Advanced Media for the past 3 years.
Crane said," I am really proud of this opportunity, so it is with great enthusiasm that I have accepted Eurosport's offer. I share the same values and passion for sport and strongly believe in the growth potential of our multimedia offer Eurosport, Eurosport 2, Eurosportnews, the eurosport.yahoo.uk website, and Eurosport mobile, that puts Eurosport at the forefront of leading sports media groups.”
"We are delighted that Simon has joined Eurosport as our UK corporate chief. He is the ideal person to develop the Eurosport group's profile and drive future growth in the UK beyond our key business to business advertising, broadcast and distribution markets," said Jacques Raynaud, Vice Chairman, Eurosport SA.
