Director of Communications & Public Affairs for UEFA, William Gaillard and the former Directors of Communications for FIFA, Markus Siegler will discuss the merits of adopting a strategic approach to communications in the football industry.
They will be joined by FIFA's present Head of Media, Andreas Herren, who has been heading the Communications Division "ad interim" since Markus’s departure, and with England’s FA Director of Communications Adrian Bevington. This panel is guaranteed to provide the insightful and first-rate debate that the Soccerex conference panels have become renowned for.
