Under the agreement, the Bridgestone brand will join with the powerful NFL brand through numerous exclusive promotional opportunities, including the title sponsorship of the first-ever regular season NFL game to be played outside North America.
The game, known as the Bridgestone International Series, will be played on between the New York Giants and the Miami Dolphins at London's Wembley Stadium on October 28.
The partnership agreement also includes trademark rights and broadcast and online media elements.
