SportBusiness.com

Confederation of African Football and Sportfive agree long-term deal

The Sportfive agency and the African Confederation of Football (CAF) signed an agreement granting Sportfive the exclusive marketing and media rights for CAF events from 2009 to 2016.

This agreement includes the following competitions:

Africa Cup of the Nations 2010, 2012, 2014, 2016
CAF Champions’ League from 2009 to 2016
Confederation Cup from 2008 to 2016
African Youth Championship 2009, 2011, 2013 and 2015

The President of the CAF, Issa Hayatou, said: “the contract which includes marketing and media rights of the CAF competitions is concluded until 2016 and coincide with the medium-term strategy of the CAF and the development of African football”.

Olivier Guiguet, President of Lagardère Sports, parent company of Sportfive, said: “through this contract, we express to CAF our faith in the future of African football. We will do our utmost to give CAF competitions the place they deserve on the international football stage whereas the African continent is about to host the World Cup for the first time in 2010”.

Sportfive has marketed the Africa Cup of Nations media rights since 1994 as well as its marketing rights since 2004.