A delegation, including Jordi Bertomeu, the Euroleague Basketball CEO, was in Shanghai for the first CBA-Euroleague Challenge – an event facilitated by Infront Asia’s joint-venture with the Chinese Basketball Association.
During the tournament, in which Benetton Basket Tamoil and CSKA Moscow faced Team China and the Sydney Kings of Australia, the parties discussed the joint development of events with the objective of promoting European basketball in Asia.
Shanghai has already established a global presence as a host of international sports events, and this autumn will stage a Formula 1 race, the Special Olympics, a Masters Tennis tournament and NBA pre-season games.
