Daniel Thwaites Brewery agreed a two-year sponsorship deal with Lancashire County Cricket Club, which will see Thwaites become Lancashire's official club sponsor for the next two seasons.
Thwaites has supported the club for over 10 years, through beer supply agreements as well as stand and match sponsorships.
Thwaites sales and marketing director Brian Jenkins said: "As a Lancashire Brewer, the fit is obvious and to now see Lancaster Bomber on the front of the club's shirts is a real coup as the beer is fast becoming a national favourite.”
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