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Nimbus Sport signs up Fox Sports for India v Australia ODI series

Nimbus Sport International agreed a deal with Fox Sports Australia to provide exclusive live coverage of the seven ODIs and one Twenty20 match to be played during Australia’s upcoming tour of India.

Fox Sports will cover all seven ODIs of the series live, the first to be played in Bangalore on 29 September 2007. The tour will finish with a specially scheduled blockbuster Twenty20 match on 20 October 2007 in Mumbai. Both teams will compete in the series fresh after their ICC Twenty20 World Cup campaigns.

A market survey earlier this year in Australia (the Sweeney Sports Report) had found that cricket has taken the spot of most popular sport with the Australian population, placing it ahead of swimming and Australian Rules Football.

Nimbus Sport acquired the global media rights to India’s home matches from the Board of Control for Cricket in India (BCCI) in 2006 for the four year period until March 2010. During this term the Australian cricket team will tour India twice more, first for a four tests series in October 2008, followed by a further 7ODI series in October 2009.