“We hope - in collaboration with the Chinese authorities, China's sport ministry and the China Basketball Association - to one day be involved with the league here," Mark Fischer, vice president of NBA China, told the AFP agency.
Fischer added, "We see China being a market because of its size and its very healthy growing economy as well as its love for basketball. I think the sky is the limit here for basketball and by extension for the NBA."
Last week, the NBA announced the launch of NBA China to be headed by the outgoing boss of Microsoft's China operations, Tim Chen.
Chen, who takes up his post in mid-October, will liaise with Chinese government and sporting officials to boost the NBA’s growth in China.
