The Derby City Cup will be the first stop of the U.S. Gran Prix of Cyclocross, the official sanctioned National Team Selection Series for the sport of cyclocross in the United States.
Toyota Motor Corp. has significant operations in Kentucky, which is the location for Toyota's largest vehicle assembly plant outside of Japan.
Besides Toyota, other sponsors of the Derby City Cup include Papa John's International Inc., Humana Inc. and Bluegrass Brewing Co.
