The agency - which represents an array of sports stars including boxer Ricky Hatton and a host of Premier League footballers - will be working with the yachtsman to in order to maximise his sponsorship potential ahead of the Vendée Globe.
Fuse is already in discussions with a number of big name companies with a view to facilitating some significant commercial tie-ins, the agency said.
White plans to sail his Spirit of Weymouth yacht around the world for 27,000 miles non-stop in the solo offshore race made famous by Dame Ellen MacArthur.
