Under the new deal, Sportfive, which already holds the club’s marketing rights, paid Olympique Lyonnais Groupe a signing fee of €28 million. Christophe Bouchet, executive vice president of Sportfive said the agency will advise the club on marketing, naming rights and stadium consulting.
Bouchet said: “A long-term deal was necessary in order to form a collaboration of quality. It allows us to work together, to build a communal future.
