Under the agreement Under Armour will be the official apparel sponsor of the team but also have advertising and retail opportunities inside the team’s arena, the Air Canada Centre.
"Our rapid growth in Canada and the opportunity to have our performance product available to Maple Leafs' fans on home ice make this a great deal for Under Armour,” said vice president of Under Armour, Steve Battista.
Under Armour's brand presence inside Air Canada Centre will include rinkboard and videoboard signage, team website and game program advertising and signage outside the Maple Leafs' dressing room doors.
The financial terms of the deal were not revealed, but Toronto sports marketer, Roy Rodger expects the deal was worth at least $500,000CAD.
Under Armour has been an official supplier to both the National Hockey League (NHL) and Hockey Canada since 2003.
