Volvo has an association with the European Tour since 1970 and will provide a fleet of vehicles for the tour. The event differs from others as two tournaments take place; one with individual professional golfers and a team event in which they are paired with amateurs from the world of sport, business and entertainment.
“To build an association with one of the most prestigious and unique tournaments on the European Tour will allow us to extend the brand’s appeal to a wider audience and provides another dimension to our worldwide golf sponsorship programme,” said Lesley Milne, Volvo head of events and sponsorship.
The $5 million prize fund tournament is played at St Andrews, Carnoustie and Kingsbarns Golf Links and attracts many of the world’s best-known golfers and amateurs.
