The Champions sponsorship package, initially a two-year deal, gives Intersport an advertising presence at up to 150 matches in the European Handball arenas - including Intersport logos on the perimeter boards and floors of the arenas and on various sponsor boards, the Champions League homepage, a number of hospitality offerings at the games and the use of the title ‘Intersport - Official Supplier of Sporting Goods to the EHF Handball Champions League’ in its advertising.
“Handball is one of Intersport’s core categories, where our retailers can fully leverage Intersport’s strengths such as competence, consulting and service. The Handball Champions League provides a platform on which we can build our corporate communications long term and across many European countries.
Intersport has been a partner to handball world and European championships for a number of years as well. This engagement underscores our dominant position in this sport,” declared Intersport International Corp. CEO Franz Julen. “We will continue to take advantage of this appealing proximity to European handball audiences in future seasons as well.”
